CMI

A unified visual identity for 'Campus Munich' The project involved bringing together three previously disconnected universities under one cohesive brand. The project included redesigning the spatial system and creating a clear, accessible wayfinding concept to support the diverse academic fields, ranging from design to business to medicine. The project was carried out in collaboration with Sophia Rhein. A custom typeface and pictogram system were created based on the dynamic 'M' from the logo. The modular grid structure ensures visual consistency while reflecting the campus diversity, enabling bold, flexible and expressive communication across all applications.